Google Ads by destination and intent
Campaigns split by destination, package type and buying intent, so budget follows margin rather than cheap clicks.
Travel agencies & tour operators
Digital marketing for travel agencies that ends in bookings, not just leads.
Travel is sold on enquiry, compared across four operators in the same hour and closed on WhatsApp weeks later. We build the campaigns, package pages, follow-up and tracking around exactly that.
Who we work with
- Travel agencies
- Tour operators & DMCs
- Pilgrimage & yatra operators
- Luxury & honeymoon specialists
- Adventure & trekking companies
- Outbound & international tours
- Visa & MICE travel
Where travel marketing budgets leak
- Hundreds of cheap leads a month, and a sales team that no longer trusts any of them
- One campaign for every destination, so spend drifts to whatever is cheapest to advertise
- Package pages with no price band, itinerary or departure city above the fold
- Enquiries answered hours later, after the traveller has booked with someone faster
- Bookings closed on WhatsApp or the phone and never traced back to a campaign
What we do
Six things we fix, in the order they usually matter.
Meta Ads that qualify
Full-funnel Facebook and Instagram campaigns with qualifying forms and click-to-WhatsApp, built for fewer, better enquiries.
Package pages that convert
Price band, duration, inclusions and a day-by-day itinerary where the traveller expects them, with a short form and a WhatsApp option.
Fast WhatsApp follow-up
Every enquiry routed to an owner within seconds and answered within minutes, with follow-up that lasts as long as the decision.
Booking-level tracking
Qualified and booked status sent back to Google and Meta, so bidding learns from bookings instead of form fills.
Destination SEO
Destination and package architecture that wins the specific queries OTAs cannot answer well.
How we start
The first 90 days.
Every engagement begins with the free audit, so the first month goes to whatever is costing you the most.
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Weeks 1–2
Audit and measurement plan
We review ads, pages, tracking and follow-up, agree what a qualified enquiry means, and name the one constraint to fix first.
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Weeks 3–6
Rebuild the path to enquiry
Campaigns restructured by destination, priority package pages shipped, lead routing and WhatsApp workflows live.
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Month 2 onwards
Optimise against bookings
Qualified-lead and booking data flows back to the platforms, and budget moves to the destinations that actually sell.
Lead Generation · Exotic Miles
Exotic Miles: from 600 cheap leads to twice the bookings
Rebuilding a high-volume, low-quality enquiry engine for Kashmir, Ladakh and Nepal packages around qualified enquiries instead of raw form fills.
2.3× bookings per monthOct 2024 – Mar 2025
Google Ads · Blue Poppy Holidays Pvt Ltd
Blue Poppy Holidays: scaling Valley of Flowers treks on Google Ads
Restructuring a plateaued search account so budget could scale into the fixed-departure treks that actually carried margin during a four-month season.
38% lower cost per enquiryJun – Sep 2025 vs same season 2024
Pilgrimage Tourism · Travel Shrine
Travel Shrine: a record Char Dham season, planned from November
Building a seasonal acquisition and WhatsApp follow-up system for Char Dham and Jyotirlinga yatras around a compressed booking window and family decision-making.
1,237 pilgrims booked in one seasonNov 2024 – Jun 2025
Useful reading
Strategy
Why travel businesses get leads but struggle to get bookings
A full enquiry inbox and an empty booking sheet is the most common complaint in travel marketing. It is almost never a traffic problem.
Lead Management
How to improve travel lead quality
Lead quality is not a matter of luck or of which agency you use. It is an outcome of six decisions, most of which are made before a campaign goes live.
Performance Marketing
Google Ads vs Meta Ads for travel agencies
The honest answer is that they do different jobs, and comparing them on cost per lead is how travel businesses end up defunding the channel that was working.
Questions
Common questions
Still deciding whether we’re a fit?
The audit is the cheapest way to find out. You get a specific read on your own funnel, and we get to show our thinking rather than describe it.
Book a Free Growth AuditWhat is the best digital marketing channel for a travel agency?
For most Indian travel agencies it is Google Search for people already comparing packages, and Meta (Facebook and Instagram) with click-to-WhatsApp for creating demand earlier. They do different jobs, so we usually run both with shared tracking and one definition of a qualified enquiry.
How much should a travel agency spend on ads?
There is no fixed number. The useful question is how much you can pay for a booking against the gross margin on that package, and whether the budget is large enough for campaigns to learn. We would rather concentrate a small budget on two or three destinations you sell well than spread it thin.
Do you work with small travel agencies?
Yes, if there is a sellable offer, enough budget for campaigns to gather data and someone who can reply to enquiries quickly. A small agency with a strong niche and fast follow-up often outperforms a large one without either.
Do you work with pilgrimage and trek operators?
Yes. Pilgrimage, Char Dham, Himalayan tour and trek operators are a large part of our work, and seasonal businesses benefit most from building demand before the season starts.
Want a straight read on your marketing?
The free audit shows where your enquiries and bookings are leaking, and what to fix first.