Brand protection & Google Hotel Ads
Brand search campaigns so guests searching your name book direct, plus free booking links and Hotel Ads through your booking engine where it supports them.
Hotels, resorts & hospitality
Hotel marketing that grows direct bookings, and your margin.
Every booking that arrives through an OTA costs you a commission, often 15–25%. We help hotels, resorts and homestays win more of those guests directly, through their own website, Google and social, with tracking that shows which rupee produced which stay.
Who we work with
- Hotels & business hotels
- Resorts & wellness retreats
- Homestays, villas & boutique stays
- Heritage & luxury properties
- Banquets & wedding venues
- Restaurants & in-house dining
Why direct bookings stay stuck
- OTAs bidding on your hotel’s own name and taking guests who were already searching for you
- A website that looks good but sends guests to a slow, confusing booking engine
- A booking engine on a separate domain, so Google Ads and GA4 never see the reservation
- An incomplete Google Business Profile with outdated photos, few replies to reviews and no direct booking link
- Weekday and off-season rooms left empty while all the marketing effort goes into peak weekends
- Wedding, banquet and group enquiries lost between the phone, WhatsApp and a notebook
What we do
Six things we fix, in the order they usually matter.
Meta Ads for stays & offers
Staycation, weekend-getaway, long-stay and package campaigns on Facebook and Instagram, with retargeting for people who viewed rooms and did not book.
Hotel websites that book
Fast, mobile-first hotel websites with rooms, rates, offers and a booking button everywhere, plus a clear reason to book direct.
Local SEO & Google Business Profile
A complete, active Business Profile, review management and location pages that put you in the local map pack for “hotels near…” searches.
Booking engine tracking
Cross-domain GA4 and ad tracking through your booking engine, so every reservation and its revenue is attributed to the campaign that produced it.
Event & group enquiry follow-up
Wedding, banquet, MICE and group enquiries captured in one pipeline with instant WhatsApp replies and structured follow-up until the site visit.
How we start
The first 90 days.
Every engagement begins with the free audit, so the first month goes to whatever is costing you the most.
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Weeks 1–2
Direct booking audit
We compare your direct and OTA mix, check the website and booking engine on a real phone, review your Business Profile and confirm whether bookings are tracked.
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Weeks 3–6
Fix the booking path
Brand campaigns protect your name, the booking journey is simplified, cross-domain tracking is verified and the Business Profile is brought up to date.
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Month 2 onwards
Grow direct share
Offers and seasonal campaigns fill need periods, retargeting recovers lookers, and reporting shows direct revenue against ad spend every month.
Useful reading
Hotel & Hospitality
How to increase direct bookings for your hotel
You do not need to leave the OTAs. You need to stop paying commission on guests who were already looking for you.
Hotel & Hospitality
Google Hotel Ads and free booking links, explained for independent hotels
When a guest searches your hotel on Google, they see a list of prices. Your own website should be in that list — and it can be, for free.
Hotel & Hospitality
Google Business Profile for hotels: a local SEO checklist
For a hotel, the map result often matters more than the website. Here is how to make your Business Profile do its job.
Questions
Common questions
Still deciding whether we’re a fit?
The audit is the cheapest way to find out. You get a specific read on your own funnel, and we get to show our thinking rather than describe it.
Book a Free Growth AuditHow can a hotel get more direct bookings?
Protect your brand search so OTAs do not intercept guests already looking for you, give a clear reason to book direct (best rate, a perk or flexible terms), make the booking engine fast on mobile, keep your Google Business Profile complete with a direct booking link, and retarget people who looked at rooms but did not book.
Can you reduce our dependence on OTAs?
We can grow your direct share; we do not recommend leaving OTAs altogether. They remain a useful distribution channel, especially for new or remote properties. The goal is to stop paying commission on guests who would have booked with you anyway, and to win repeat guests directly.
Do you run Google Hotel Ads?
Where your booking engine or channel manager is a Google integration partner, yes. We set up free booking links and paid Hotel Ads through that connection, alongside brand search campaigns. If your provider does not support it, we will tell you and focus on search, Meta and your Business Profile instead.
Which booking engines do you work with?
We work with the booking engine you already use. Most established hotel booking engines support Google Tag Manager or GA4 cross-domain tracking. We check that during the audit, before recommending any change.
Do you work with homestays, villas and small boutique hotels?
Yes. Smaller properties often gain the most from a strong Business Profile, a simple direct booking website and a few well-targeted campaigns, because every booking moved off an OTA is a meaningful share of margin.
Can you help with wedding and banquet enquiries?
Yes. Venue enquiries are high-value and decided over weeks, so we pair Google and Meta campaigns for the venue with a pipeline that captures date, guest count and budget, replies instantly on WhatsApp and follows up until a site visit is booked.
Want a straight read on your marketing?
The free audit shows where your enquiries and bookings are leaking, and what to fix first.